Marketing strategy FOR RINGTONE Product experience is important, hence, induce trials – Listening posts, R BT delivery on phones Inform about the titles to generate interest – Media Innovation Get the user hooked by free trials; upsell with continuous updation and refreshments – SMSs Simplify the acquisition process aided by technology - Delivery and activation by pressing a button on the phone- Tune delivery on Phone. Push with bundled offers –Pay for 1 month, get another free. Buy 2 get 2 free. Pay for 1 your friend gets free Cross sell with voice and data packs - Buy RO 10 voice, get RBT free. Communication Strategy More experience led than media led Tactical promotions Use of technology to drive trials Engagement thru activation and digital

CURRICULUM VITAE

TARIQ HUSSAIN ANSARI C/O P.O. Box 3275, PC 112, Ruwi, Muscat, Sultanate of Oman or House 413, Pocket-V, Mayur Vihar Phase I, Delhi-110091 Tel: +968-92247031 (Muscat, Sultanate of Oman), mysticalartdirector@gmail.com Blog: http://tariqwork.blogspot.com PROFILE Over 16 years experience across the diverse markets in India and the Middle East. Skills across the creative disciplines of A-T-L, Promotions, Packaging design, Corp ID, Design for print, B-T-L. Not just an art director but rather an overall creative thinker. Someone who can make a difference for your agency. KEY COMPETENCIES Creative thinking, graphic design and art direction using pen & paper (still). Comfortable with both plateforms Mac as well as IBM softwares. Proficient in Adobe Illustrator CS5 and Adobe Photoshop CS5 and Premiere Pro CS5. CAREER – JANUARY 1996 - PRESENT Present Position: Creative Art Head, Apr 2010 onwards Agency: HVAS WORLDWIDE Muscat, Sultanate of Oman Job Profile: Conceptualizing, visualizing and executing ideas for print campaigns, Print advertisements and collaterals. TBWA\Zeenah, Muscat, Sultanate of Oman Worked as an Senior Art Director, from Apr 2007 – Jan 2010. Sabcoart LLC, Muscat, Sultanate of Oman Worked as an Art Director from December 2004- March 2007. McCann-Erickson, New Delhi, India Worked as an Art Director from November 2000- December 2004. Ammirati Puris Lintas (Presently known as Lowe) New Delhi, India Worked as a Creative Consultant from September 1999- October 2000. Hitads Pvt Ltd, Advertising & Marketing, New Delhi, India Worked as a Visualizer from January 1996- July 1999. BRANDS Major Brands handled in India: Gillette (Mach 3, Wilkinson Sword, Braun, Gillette Body sprays, Corporate), Perfetti (Alpenliebe, Cofitos, Chlormint, Corporate), Britco Foods (Coca Cola, Kinley and Sunfill), Nestlé (Nescafé Sunrise, Nescafé Classic, Nescafé Frappe, Nestea, Nestlé Chef, Corporate), MasterCard, Radico, Panasonic, Adidas, LG (Consumer Electronics) Modi Xerox, LG, Woodland, Ansal Properties and DLF. Major Brands handled in Oman: Muscat City Centre, Oman Mobile and Omantel, Muriya, Bank Sohar, National Bank of Oman, Oman Oil, Barr Al Jissah Residences, Zubair Automotive, Zubair Corporation, Al jabal Al Akhdar Water, Oman Oasis, Nissan, Mistal. EDUCATIONAL QUALIFICATIONS •Bachelors Degree in Fine Arts (Applied Art) from Jamia Milia Islamia, Autonomous University, New Delhi. •Senior School Certificate, New Delhi. INTERESTS/PERSONAL DETAILS I am a non-smoker. Interests include- Playing guitar, singing and swimming. Passport No: F1501695 References: Will furnish the same on request

COVER LETTER

Hello,   With reference to your opening ------ , allow me to introduce myself as Tariq Hussain Ansari. I am a Creative Art Head, presently working with HVAS WORLDWIDE Muscat, Sultanate of Oman (April 2010 onwards).   As a creative, who can deliver consistent quality work in a mature industry, I am confident my background and accomplishment will Interest you with regard to the current opening in creative and I am confident that I can deliver strong results for your organization.   Looking forward to hearing from you.   Sincerely,   Tariq Hussain Ansari 00968 92247031

RBT

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RBT

confidential

Agency Brief

1.  Background/overview

FRiENDi mobile would like to launch the ring back tone service and provide its customers with the possibility to choose tunes and make their callers hear these tunes whenever they call.

Both Oman mobile and Nawras have already the ring back tone service. Recently Oman mobile has launched a new acquisition promotion to boost the service among its new customers: Hayyak starter kit includes one ring back tones free for one month

2.     Offer description

The service will attract non FRiENDi customers as well as FRiENDi ones. Easy to use, customers can choose their favourite tune among 5 categories through IVR or SMS for direct selection. They have the following options

§  Assign one tone for all of their callers.

§  Assign individual tones for specific callers. Customer can assign up to 5 tones for 5 of his favourite callers

§  Gift a tune to their friends and family

§  Copy a tone 

Tune validity is 30 days. And is automatically renewed

The price will be in the same range as the market rate

Promotion launch: First tone free for both new and existing customers

3.     Objectives

-       Attract new customers for whom RBT is an important  service to encourage them taking FRiENDi mobile and use it as a primary SIM

-       Retain current customers who would like to have the RBT service

4.     Target audience

All FRiENDi customers

5.     Period

December 2012

6.     Requirements, Media vehicles

-       Commercial name for the service

-       Creative concept for the launch campaign in both English and Arabic with a full communication plan execution: Media support mainly Print, Radio, online and PR

-       Budget: 30-40K

FRiENDi Brief

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confidential

Agency Brief

1.  Background/overview

FRiENDi mobile launched the online recharge service in June 2011.The service provides FRiENDi customers with the convenience of recharging their accounts whenever and wherever they wish with complete confidence and security.

So far, there was no marketing campaign to support the service. However and with the FRiENDi new web site and web self-care launching soon we think it’s a good opportunity to promote the service and increase its awareness and encourage its usage especially that people in Oman are not familiar with on line payment and most of them don’t trust this channel.

Both Oman mobile and Nawras have also the online recharge. However FRiENDi has two exclusive functionalities: The auto and scheduled recharge features.

2.     Offer description

The online recharge service allows customers to recharge their accounts as many times as they want and wherever they are. All what they need to do is to register themselves as well as their credit/debit card details through few simple online steps. Then they will be able to use the service. FRiENDi online recharge provides customers with three features:

-       Instant recharge: The customer will be asked to choose a predefined recharge amount from the drop down menu.

-       Scheduled recharge: The customer will be asked to choose the amount of the recharge, and the day required to do the recharge to occur on ( ie. RO 5 on 2^nd of every Month). The recharge will be processed automatically at the specified date.

-       Auto recharge: The customer will be asked to choose from the predefined recharge amount from the drop down menu. Once his credit goes below RO 2, he will be automatically recharged with the predefined recharge amount he has chosen. For example: a customer wants to recharge his prepaid account with RO10 every time his balance falls below RO2. The recharge will be processed automatically when the condition is met

3.     Objectives

-       Increase the service awareness and benefits to attract new users among FRiENDi customers

-       Attract post-paid customers from other providers who might consider switching to FRiENDi mobile once they know that with the  auto recharge they will never run out of credit

4.     Target audience

All FRiENDi customers who have credit/debit card and potential customers who are using their debit credit card for online payment

5.     Period

December 2012

6.     Requirements, Media vehicles

-       Creative concept for the communication campaign in both English and Arabic with a full plan execution: Media support mainly Print, Radio, online and PR

-       Budget: 30-40K

Mitsubishi Lancer Fortis

Mitsubishi Lancer Fortis
Presentation
Idea: The Hero has arrived

The main idea behind the creative is that the person who is targeted for  this particular brand has arrived in his life and he is a hero in his own way.

Presentation on 19.11.2012